In essence, Wichit was arguing against the view that socialist, state centred measures were the most appropriate way of facilitating economic recovery and growth. According to him, this sort of approach was mis guided. In his opinion, the answer to the country's current economic problems lay in laissez-faire private enterprise-type development since this was in accordance with being Thai (that is, free) October 1932 until the end of that year, Duang prathip, the content of which was determined by Wichit, gave particular emphasis to bourgeois economic ideas which were featured in a series of articles under the title "Talat kan kha" [The Market). Such fundamental concepts as the variable relation between supply and demand were explained in detail as were advertising strategies and methods for keeping production costs to a profitable minimum