Not only physical attributes of a product are related by Total quality management , customer satisfaction and the levels of service provided are also related.
In the customer point of view it is not that the product should have desired feature, in addition to that the product should be available in a suitable manner and on time. Hence key importance of logistics management is total quality.
Total Quality Management involves all the internal and external members to the supply chain to meet all the customer requirements at the lowest achievable cost. Apple Inc. can implement Total Quality Management with the commitment and support from the top management by maintaining a customer centric focus in all of its services, products and processes.