Our world thrives on cross-innovation, i.e. the interlinking of trends from various sectors. This also makes the combinations of different materials very exciting. One current example that springs to mind is that of a certain porcelain manufacturer in Thuringia. The company coats its porcelain with an individual, velvety soft covering and is on a sensational rise. Who knows – maybe in the future glass and PET will no longer be so polarized and we’ll see more and more innovative combinations. KHS already has a PET/ glass compound, for instance.* This is especially good for customers who want to market a special promise of quality together with their products. Here, too, strength lies in innovative leadership and keeping your options open for the future.