“Communication always occurs in context, and the nature of communication
depends in large measure on this context.” Put more simply, setting and environment help determine
the words and actions you generate and the meanings you give the symbols produced by other people.
For example, under most circumstances, males world not, even in hot weather, attend a university lecture
without wearing a shirt. The rules for each context, be it boardroom, classroom, or courtroom, are
culturally based and therefore relative