Unit 7 Going Global: How to Expand Your Business nationally
for most entrepreneurs, building andfirst steps on the road to success. Once they have achieved this base one of the a For most entrepreneurs, building and maintaining a some business internationally. owners feel theyre ready to take on the next step: expanding Becoming a global company is an impressive feat, and not every business that sets ou convert your business from domestic to to do it accomplishes the goal. consider a new set of factors that might not necessarily international, youll International business experts shared their insights on affect a local only company. what it takes to break down your company's national borders and run a multi-country operation. Are you ready to go global? presence is rarely as simple as telling your customers Creating a strong international you ship overseas and then waiting for the sales to roll in. There are numerous things to think about when selling and marketing in another country, and these factors must be considered carefully. Ask yourself the following questions to determine whether your business is really ready to expand.