Grilled chicken is a popular food from consumers across all regions in the country, Thai. BETAGRO Agro-Industries co., Ltd. Therefore, the development of the Chicken farming system. With the production and sale In the form of fresh chicken. Develop into a marinade chicken under the title “Marinade chicken” And a study to increase sales and marketing channels of Chicken Marinade. Marinade chicken is new product that the company has adjusted the formula comes from the recipe Khao suan Kwang. grilled chicken. To meet the needs and alternatives to customers who want the ease of use, take a household or in a restaurant. Which requires it to be popular and known to the consumer by setting sales targets. And % GP (gross profit) to be a measure of success in sales each month. This study aimed to increase sales Marinade Chicken, according to the target And measure sales performance in each channel using% GP compare. By segmenting customers into 3 main groups, restaurant, fresh-market, promotion activities. Then plan to visit and offer products for sale, offering Marketing principles such as 4P's , selling process. The main channels to sell Marinade chicken is 1. Customer restaurant group 72% 2. Promotional activities 8% 3. Fresh-market 5%. Selling and performance by measuring the% GP (gross profit) is best, Promotional activities 27.60%.
Grilled chicken is a popular food from consumers across all regions in the country, Thai. BETAGRO Agro-Industries co., Ltd. Therefore, the development of the Chicken farming system. With the production and sale In the form of fresh chicken. Develop into a marinade chicken under the title “Marinade chicken” And a study to increase sales and marketing channels of Chicken Marinade. Marinade chicken is new product that the company has adjusted the formula comes from the recipe Khao suan Kwang. grilled chicken. To meet the needs and alternatives to customers who want the ease of use, take a household or in a restaurant. Which requires it to be popular and known to the consumer by setting sales targets. And % GP (gross profit) to be a measure of success in sales each month. This study aimed to increase sales Marinade Chicken, according to the target And measure sales performance in each channel using% GP compare. By segmenting customers into 3 main groups, restaurant, fresh-market, promotion activities. Then plan to visit and offer products for sale, offering Marketing principles such as 4P's , selling process. The main channels to sell Marinade chicken is 1. Customer restaurant group 72% 2. Promotional activities 8% 3. Fresh-market 5%. Selling and performance by measuring the% GP (gross profit) is best, Promotional activities 27.60%.
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