5.1 Implementation The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
5.2 Marketing Organization Stan Blade will be responsible for the marketing activities.
5.3 Contingency Planning Difficulties and Risks
¦ Problems generating visibility, a function of being an Internet-based start- up organization
¦ An entry into the market by an already- established market competitor Worst- Case Risks
¦ Determining that the business cannot support itself on an ongoing basis
¦ Having to liquidate equipment or intellectual capital to cover liabilities