RITUALS
Corporate rituals are repetitive sequences of activities that express and reinforce the important values and goals of the organization.
In the early days of Facebook, founder Mark Zuckerberg had an artist paint a mural at company headquarters showing children taking over the world with laptops. Also, he would end employee meetings by pumping his fist in the air and leading employees in a chant of “domination.”
Although the cheering ritual was intended to be something simply fun, other company executives suggested he drop it because it made him seem silly and they feared that competitors might cite it as evidence of monopolistic goals. That’s the power that rituals can have in shaping what employees believe is important.