4Ps is a major concept for analyzing the strengths and weaknesses in the market based on four factors:
Product-product or service based on the needs of the customer.
Price-a price to the value appropriate for your customer to get compared to other competitors.
Place-vendor or distribution channels, which will be based on the volume of customers and.
Promotion-campaign that will cause a motivation to purchase the item.
4P each main can be both Strength and Weakness at the same time.