As it matured, however, Scott profitability suffered and growth stagnated when rival Procter & Gamble took an increasing market share. Between 1960 to 1971, Scott's market share of consumer paper products dropped from 45 to 33 percent. In the period 1990 to 1994, Scott continue to lose market share, and in 1993, the company loss $277 million and saw its credit rating deteriorate.