These groups have also begun to advocate aggressively for a series of laws that would restrict religious freedom, and they have developed religious education curricula for
“Buddhist Sunday Schools” and leveraged media—particularly social
media—to advance their cause. The shift from 969’s initial knee-jerk
“Buy Buddhist” campaign to targeted political and legal advocacy efforts through MaBaTha reflects both the ability of those promoting Buddhist nationalism to alter their strategies in response to changing political conditions and opportunities and the emergence of new actors in the political landscape.