Interviewing benefits
• The ability to gather detailed information through a
two-way dialogue
• The ability for candid, honest responses to be made
• An open, spontaneous process which can lead to
valuable insights, especially when open questions are
used
• Responses that can easily be quantified, especially
when closed questions are used
• Being one of the best methods for gathering
qualitative data such as opinions, and subjective
descriptions of activities and problems.