The new shoe was excellent. The design was totally different from the Air Jordan 1 (I) and Air Jordan 2 (II) and was the first pair of Air Jordans that showed a visible air sole. Behind it stood Tinker Hatfield who since then have designed every Air Jordan model up to the Air Jordan 15 (XV).
This was also the very first Air Jordan to feature the Jumpman logotype instead of the Wings-logo that was on the Air Jordan 1 (I) and Air Jordan 2 (II).
This might be one of the most popular Air Jordan’s ever. It has won numerous polls when questioning which the greatest sneaker through all times is. Air Jordan fans also freaked out when they retroed this model in 1994. Shoe stores once again had major problems selling them though.