A little learning goes a long way
Some people seem to have an innate ability to say and the right thing at the right time, while others offend unintentionally or seem ignorant. Experts note, however,that business-people can improve their awareness and sensitivity and, by educating themselves, enhance the likelihood of succeeding abroad. Gathering research on another culture can be instructive.However,managers must assess information to detemine if it perpetuates unwarranted stereotypes, covers only limited aspects of a country and its culture, or is obsolete. They should also observe the behavior of those people who have garnered the kind of respect and confidence they themselves will need.