Brunei is a land steeped in culture and traditions - and the Bruneians are quite proud of that fact, too. Brunei embraces the Old Malay World culture, of which practices can still seen in the country today, such as the use of the Jawi script - an archaic script consisting of Arabic characters, used as a mode of written communication of the Malays in olden times - in most (written) official communications, official ceremonies, daily customs, and formalities. But although Brunei still holds on tight to its old culture and traditions, it is a vastly modern country in terms of trade, economy and technology - a fact which is the very core of Brunei's appeal and charms.