As an example, Schrage cites cites Boeing’s “serious play’ with modeling technologies in its Catia design program. Desperately needing a communication network within Boeing, design engineers of the 777 deliberately built conflict into the Catia design in order to identify people within the massive Boeing organization-----as well as counterparts in other areas of its design teams-----with whom they could work in the future. A flag feature in the design system facilitated the establishment of a network that enabled collaborative interactions between design engineers in different parts of the Boeing organization, resulting in conditions to innovation.