You can't do it all in the beginning.
Marketing campaigns that are small,
concerted efforts can be just as effective as large campaigns that aim to reach a wide audience.
Start by focusing on the marketing personas your product or service will fit with naturally.
Pick measurable goals that align with industry benchmarks you can track over a period of several months.
Long-term goals are vital,
too.
Seeing meaningful results (even if they aren't driving the bottom line) can improve momentum for reaching those long-term goals.