Social media “meets our very basic need for a sense of belonging,” says JoAnne Cantor, Ph.D., author of Conquer CyberOverload: Get More Done, Boost Your Creativity, and Reduce Stress. “Hearing from our friends and family makes us feel important and loved.... We don’t want to be the last to know about some important, or even trivial, event of interest,” says Dr. Cantor. And our gadgets help quell that insatiable curiosity that we’ve had since we were babies.