Customer focus was observed to be insignificant to role conflict. This can be
explained by the fact that Malaysian work teams normally show high levels of
collectivism and express respect for power and authority in supervisor-subordinate
relationships (Schermerhorn and Bond, 1997). Therefore, employees in Malaysia are
unlikely to experience role conflict in relation to customer focus because they work
according to their superior’s instructions and they are usually reluctant to act against
authority to meet the conflicting demands from customers.