•End users: reduction of energy bill, reduction of energy con-sumption, improvement of energy efficiency, reliability anddependability.•Energy network operators: balancing the network (achieving acalculable load).•Energy retailers: reduction of imbalance (difference between pre-dicted use and real use), and optimisation of energy trade.•Project developers and investors: power peak shaving to limitmaximum power and therefore reduce investment cost of thegrid.•Society and environment: reduction of CO2emissions, reductionof energy consumption, improvement of energy efficiency, max-imising use of (local) renewable energy production