Thai Airways should to targeting customer groups, organizations and service positioning clearly so, compared with other competitors airlines such as Thai smile, which is a subsidiary of Thai Airways did not have a well-defined organization targeting make it impossible to compete with the market because of the imperfections of services when compared to the large airlines with a comprehensive service such as Thai Airways, Singapore Airlines, Etihad Airways. And, cannot compete with the lower market, fight as a low-cost airline, Air Asia is considered as the owner of this market and has a customer base that includes NOK Air, Lion Air and many other airlines.