A Simple Guide To Strategic Excellence
The problem for many companies today, according to longtime strategy expert Richard P. Rumelt, is not simply a lack of a good strategy. Because of misconceptions and leadership dysfunctions, companies are pursuing an explicitly bad strategy. In his new book, Good Strategy, Bad Strategy, Rumelt describes the tell-tale signs of bad strategies for which leaders should be on the lookout: fluff, that is "gibberish masquerading as strategic concepts" that uses buzzwords to restate the obvious; failure to face the challenge; mistaking goals for strategies; and bad strategic objectives that fail to address critical issues