So despite the drawbacks of being rich and famous, there is greater ambition than ever among young people to attain that status. In many ways this has been brought about by cultural changes. Globally, more and more TV shows feature talent competitions where winners can achieve wealth and fame in just a few weeks or months. This quick route to fame and fortune creates a celebrity culture. People unrealistically believe that a celebrity lifestyle is easily attainable and leads to great satisfaction. It is perhaps not surprising that this is especially attractive in societies where youth unemployment rates are between twenty-five and fifty percent.