Product Differentiation
Another key factor that has supported Coca Cola’s globalization vision is the company’s ability to customize the product to meet the needs and wants of individual markets. For example, Coca-Cola has been able to tailor its product line to meet the needs of the younger consumer by offering Powerade and flavored Coke products, such as Cherry Coke and Vanilla Coke. Additionally, the company is meeting the needs of the health conscious, older consumer with Diet Coke, Vitamin Water, and Odwalla products. Coca- Cola has invested significant time and money into researching and understanding different marketing segments based on lifestyle, age, and income in order to accurately develop and market its products.
Packaging differentiation has also played a key role in how adaptable the Coca-Cola product is to various market segments. Functional packaging has been used to make the products available in different sizes and forms, including glass and plastic bottles, aluminum cans, and fountain drink dispensers. The company considers various shapes and sizes of the bottles and cans to ensure easy stacking and vending machine dispensing. To promote the company’s commitment to environmental sustainability, all packaging materials are designed to be recyclable and labeled accordingly for easy consumer identification.
Product Differentiation
Another key factor that has supported Coca Cola’s globalization vision is the company’s ability to customize the product to meet the needs and wants of individual markets. For example, Coca-Cola has been able to tailor its product line to meet the needs of the younger consumer by offering Powerade and flavored Coke products, such as Cherry Coke and Vanilla Coke. Additionally, the company is meeting the needs of the health conscious, older consumer with Diet Coke, Vitamin Water, and Odwalla products. Coca- Cola has invested significant time and money into researching and understanding different marketing segments based on lifestyle, age, and income in order to accurately develop and market its products.
Packaging differentiation has also played a key role in how adaptable the Coca-Cola product is to various market segments. Functional packaging has been used to make the products available in different sizes and forms, including glass and plastic bottles, aluminum cans, and fountain drink dispensers. The company considers various shapes and sizes of the bottles and cans to ensure easy stacking and vending machine dispensing. To promote the company’s commitment to environmental sustainability, all packaging materials are designed to be recyclable and labeled accordingly for easy consumer identification.
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Product Differentiation
Another key factor that has supported Coca Cola’s globalization vision is the company’s ability to customize the product to meet the needs and wants of individual markets. For example, Coca-Cola has been able to tailor its product line to meet the needs of the younger consumer by offering Powerade and flavored Coke products, such as Cherry Coke and Vanilla Coke. Additionally, the company is meeting the needs of the health conscious, older consumer with Diet Coke, Vitamin Water, and Odwalla products. Coca- Cola has invested significant time and money into researching and understanding different marketing segments based on lifestyle, age, and income in order to accurately develop and market its products.
Packaging differentiation has also played a key role in how adaptable the Coca-Cola product is to various market segments. Functional packaging has been used to make the products available in different sizes and forms, including glass and plastic bottles, aluminum cans, and fountain drink dispensers. The company considers various shapes and sizes of the bottles and cans to ensure easy stacking and vending machine dispensing. To promote the company’s commitment to environmental sustainability, all packaging materials are designed to be recyclable and labeled accordingly for easy consumer identification.
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