However, getting individuals to switch bulbs is not as easy as one might think because of various barriers that stand in the way of changing environmental behavior. Some of these obstacles are unique to CFLs; others are more generic. This Article identifies and evaluates the likelihood of success of two fairly new utility-sponsored initiatives that are designed to reduce residential energy consumption. This Article also identifies one more broadly designed initiative to change personal behavior—to see whether the underlying behavioral motivators in each of these initiatives could get individuals to swap out their traditional light bulbs for energy saving CFLs.