Feedback and dialog
Your web design should offer constant visual and functional confirmation of the user’s whereabouts and options, via graphic design, navigation links, and uniformly placed hypertext links. Feedback also means being prepared to respond to your users’ inquiries and comments. Well-designed web sites provide direct links to the web site editor or webmaster responsible for running the site. Planning for this ongoing relationship with users of your site is vital to the long-term success of the enterprise.