implemented a strategic effort called the Plan to Win. Still in effect, the plan helped McDonald's restaurants refocus on offering a better, higher-quality consumer experience rather than a quick and cheap fast-food option. Its "playbook" provided strategic insight on how to improve on the company's 5 Ps - people, product, promotions, price, and place -- yet allow local restaurants to adapt to different environments and cultures. For example, McDonald's introduced a Bacon Roll breakfast sandwich in the United Kingdom, a premium M burger in France, and an egg, tomato,and pepper McPuff in China, Prices also varied slightly across the United States to better reflect different regional tastes