Local TV commercials and newspaper ads strenghten
Brodowin’s well-known brand name. But naturally,
Brodowin meets most consumers in food stores and
at fairs. At in-store tastings and consumer evenings,
Brodowin promotes products, introduce novelties and
demonstrate the advantages of the Ecolean packages.
This instant feedback from present and new consumers
is of course very valuable.
NEXT PHASE In 2010, the grand opening of a new
dairy will become a great public relations event and
add to the farm’s goodwill. Thousands of people and
even foreign politicians are expected to attend. Brodowin
also sees a great potential in digital media; e.g. to use
Google for advertising and develop Brodowin’s presence
in social media.