Over the past few years, in the midst of the economic downturn, companies struggled for
survival, making many difficult decisions concerning how to leverage financial, physical, and
human capital for competitive advantage. One of the interesting trends is the business-driven
advancement of sustainable development activities within organizations. Sustainable development
is defined as, “development that meets the needs of the present without compromising the ability
of future generations to meet their own needs” (Brundtland Commission, 1987).