2.14. Logistics employees
Well-trained logistics employees can save channel members money and increase their profitability and performance. Research has found that well-trained and energetic logistics employees are capable of influencing channel members’ performance. They have good knowledge of industry buying practices, customer requirements, are well prepared to help channel members improve their profit margins and enhance logistics operation efficiency and marketing channel competency (Celly & Frazier, 1996), According to above concepts and research findings,we propose: