For South Korea, especially the capital Seoul, utilizing settings from popular K-dramas to encourage tourism is actually kind of a new thing despite how long K-dramas have been popular outside of their country. According to Kpop Herald, it is believed the initiative for “Hallyu Based” tourism came about when they realized how influential K-dramas are in setting trends, specifically a peculiar and interesting situation pertaining to the hit K-drama from 2013 to 2014, My Love From Another Star, as detailed by tourism site Visit Seoul.