So far, the Schwinn turnaround is being attempted on a shoestring. Schwinn's workforce shrank from 300 employees to about 180 when the company was reorganized and moved from Chicago to Boulder. The move west was calculated to attract young workers plugged into the mountain biking community once assembled the managers focused on product design. They had inherited a Schwinn line whose only mountain bikes were priced at the loe end of the bike-shop range, between $200 and $400