2. The marketing mix in the customer's perspective as a whole. Correlated with willingness to shop online. Level of statistical significance. 0.01. The relationship is moderate and in the same direction. When considering the aspects of communication and cost is the moderate level in the same direction. Considering it was found that the communication cost is moderate in relation to the same direction. In the aspects of convenience and value is low level in the same direction. Level of statistical significance. 0.01.