1. Make brief paragraphs separated by headings. Large blocks of text are difficult to read, and are more likely to be overlooked.
2. Use bold and italicized words to emphasize important statements. Headlines should be bolded and underlined to draw the eye of the reader.
3. Use numbered and bulleted lists for scannable information.
4. Make sure that your font size is easy to read, but not so large as to overwhelm the recipient.