The key concept in visionary management is the vision itself. A vision is an
entrepreneurial perception which reveals and points to something new and which sees beyond what is already being utilized to what is emerging and becoming invented. A vision is also an empowering tool, which makes people proactive. A vision created by the management team serves as a base for defining the concrete management tasks of a strategic nature. The company vision created as a result of teamwork also leads to commitment of the key personnel, and thereby facilitates its own realization. The end product of the envisioning process is clearly defined and the work must be conducted in a disciplined and organized way.The vision shows the company’s future in sufficient detail in order to be relevant when making the most important entrepreneurial decisions in the company. What the visionary blueprint contains depends on the company, but a good checklist is indicated in Table 2.