The coefficiency of selecting multiple coefficient of
determination at above is equaled to 0.68. Security of
social media in view point of users has identified as one
of the success variances of social media, and according
to religious- cultural background of our country, Iran,
persevering personal information (Privacy Policy) and not
distributing people information has a signification importance
for users. Also reputation variance as the other variance
is very effective in succeeding social media. Since
we don’t access to a successful social media which can
reply to needs of audience. (People) Users can apply some
social media that is offered by a great number of persons.
The results shown that attractive content of social media
were influential in their success. When debating information
contains transparent of information and being up- todate
is very important because distributed information by
social media has an important role in decision- making by
people at one side, our considered users are confident to
distributed news and information.