selling a hospitality facility involves more than renting rooms or tables. The sales team must first determine what image the hotel or restaurant will project. The ranking of hotel or restaurant properties is usually associated with price. Most ranking systems use a star or diamond ranking. or diamonds refer to the highest quality, best-in-class accommodations. Hotels and restaurants that boast a five-star or five-diamond ranking can usually charge higher prices, but must offer services and amenities to justify the cost. Four stars or diamonds represent excellent service, while three stars or diamonds are associated with very good properties. Good hotels and restaurants are given two stars or hospitality diamonds, and lesser or budget properties receive one star or diamond Hospitality properties may be ranked by governments private organizations, and guide books. Some governments rank hotels as part of the proudly display the num and restaurants licensing process. Many hotel and restaurants proudly display the number of stars or diamonds awarded to the property. Fodor's Travel use dollar signs to denote a price range for the hospitality property. A leg end, or key, explains the dollar-sign system