Although no sales stats are given, we’re told that never before has a campaign brought in ‘so many additional customers’, sold more promotional burgers or earned more total revenue – and you can be sure McDonald’s wouldn’t let the agency make these claims unless they were true.
The winning burger was the ‘Pretzelnator’, produced with ham, American and Italian cheeses and a pretzel-like bun.
Watch this case study video below from Razorfish for more: