Visual merchandising today is not only limited to floor window display; it covers all
the necessity to capture the attention of the customers by all means from the facade of
the store to the location of each product inside the store. To capture attention, awaken
the senses, provide the customers a wonderful buying experience which will bring them
back to the store for the next time and become a loyal customer and make more sales
are the major concern of an effective visual merchandising.
Here are the ideas which will help you to stimulate the perceptual and emotional
response of your customers.