Production Concept
The Production Concept is just about producing, and does not spent much effort on knowing something about the customer. It follows the idea that consumers will favour products that are available and highly affordable. Therefore, the aim of the organization is to improve production and distribution efficiency. The Production Concept is one of the oldest orientations. It may work in some cases, but entails the risk of focusing too much on the own operations and losing sight of the real objective of marketing – satisfying customer needs and building relationships.