Order to Delivery
Another key process Ford reengineering initiative was Order to Delivery. The purpose of the OTD project was to reduce to 15 days the time from a customer’s order to delivery of the finished product—a significant reduction from the present performance of 45 to 65 days. Ford took a holistic approach to the reengineering. Pilot studies in 1997 and 1998 identified bottlenecks throughout Ford’s supply chain, including its marketing, material planning, vehicle production, and transportation processes. Ford’s approach to implementing an improved OTD process relied on several elements: (1) ongoing forecasting of customer demand from dealers—before OTD Ford had never officially involved dealers in forecasting demand, (2) a minimum of 15 days of vehicles in each assembly plant’s order bank to increase manufacturing stability—gaps in the order bank are filled with “suggested” dealer orders based on historical buying patterns, (3) regional “mixing centers” that optimize schedules and deliveries of finished vehicles via rail transportation, and (4) a robust order amendment process to allow vehicles to be amended for minor color and trim variations without the need to submit new orders. The OTD vision was to create a lean, flexible, and predictable process that harmonized the efforts of all of Ford’s components to enable it to provide consumers with right product in the right place at the right time. Ford believed that success in achieving this vision would provide better quality, higher customer satisfaction, improved customer selection, better plant productivity, stability for its supply base, and lower dealer and company costs.
สั่งซื้อการจัดส่งAnother key process Ford reengineering initiative was Order to Delivery. The purpose of the OTD project was to reduce to 15 days the time from a customer’s order to delivery of the finished product—a significant reduction from the present performance of 45 to 65 days. Ford took a holistic approach to the reengineering. Pilot studies in 1997 and 1998 identified bottlenecks throughout Ford’s supply chain, including its marketing, material planning, vehicle production, and transportation processes. Ford’s approach to implementing an improved OTD process relied on several elements: (1) ongoing forecasting of customer demand from dealers—before OTD Ford had never officially involved dealers in forecasting demand, (2) a minimum of 15 days of vehicles in each assembly plant’s order bank to increase manufacturing stability—gaps in the order bank are filled with “suggested” dealer orders based on historical buying patterns, (3) regional “mixing centers” that optimize schedules and deliveries of finished vehicles via rail transportation, and (4) a robust order amendment process to allow vehicles to be amended for minor color and trim variations without the need to submit new orders. The OTD vision was to create a lean, flexible, and predictable process that harmonized the efforts of all of Ford’s components to enable it to provide consumers with right product in the right place at the right time. Ford believed that success in achieving this vision would provide better quality, higher customer satisfaction, improved customer selection, better plant productivity, stability for its supply base, and lower dealer and company costs.
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