In the context of social networks use, one can easily see how perceived social benefits constitute a primary
motivation for use of these networks. For example, a Facebook user might carefully post a steady stream
of humorous statements for his friends to view, intending to project the impression that he is funny,
likable, and so on. Likewise, a user may limit her social networking posts to only those that imply she is a
model student who constantly studies and achieves high grades in all her classes. It is quite possible that
much, if not most, of individuals’ use of a social network is derived from the perceived social benefits
available to users through social network use