In 1993, I coined nineteen “Retailing Principles for the Nineties,” for my first book, Like No Other Store, and in rereading them today, I’ve realized they seem as appropriate now as they were then. I wrote of the need for centralization, direct marketing, identifying global opportunities, approaching retailing as theater, and using various organizational principles. I feel these principles are still germane today. But before writing about the future of retailing from the perspective of 2008, it’s worth noting the changes that have occurred in the fifteen years since I published my first book and where I think these changes are taking us.