It is obvious from FSTV’s use of terminology and the tone of these messages that FSTV plans to gather followers and expand the learning opportunities for members of civil society. The channel follows “Core Strategies” in developing administrative and operational policies and procedures. These procedures fall under three categories: movement building (“Empowering global citizens, by exposing abuse of power in all its forms, and by highlighting efforts of resistance”), partnerships (“Building partnerships with social justice organizations and directing viewers to their work”), independent media (“Working with, and supporting the growth of independent media”), and creativity (“Celebrating creativity and artistic expression as a vital part of any healthy society”; 2005, n.p.).