Izumiya worked with IBM to develop the fastest, lowest-cost online grocery service in Japan. Izumiya customers can log on to www.izumiya.co.jp, place an order, and have groceries delivered to their doorstep within an hour. “By making grocery shopping almost effortless, we hoped to increase the frequency of orders and in the process boost overall sales,” says Kazunobu Tanaka, E-commerce Project Team Leader.