anything that attracts, entices, or allures.
the power of attracting or enticing.
a decoy; live or especially artificial bait used in fishing or trapping.
Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.
a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.
—verb (used with object), lured, lur·ing.
to attract, entice, or tempt; allure.
to draw or recall (especially a falcon), as by a lure or decoy.