SOUTH AMERICA
In countries whose citizens have little faith in impersonal institutions or are particularly mistrustful of foreigners, building relationships can be a lengthy process. Gifts, which are essentially about creating and maintaining relationships, play an important role.
“When you are invited to someone’s home, you never talk about business,” says Elena Brouwer, an etiquette specialist who lives in Florida and travels often to Latin American countries. “Never, ever.”
The Skinny: Flowers are typically sent before a dinner party, or the day after. Avoid purple (reserved for funerals) and 13 of anything. Also avoid items carrying your business logo. “That is not a gift,” says Brouwer. “That is the company promoting itself. People think it’s very tacky.”
When to Give: Always bring a gift when you’re invited to someone’s home, and include any children in the household.
The Presentation: Wrapping has fewer rules than it merits in many Asian countries. Generally, avoid purple and black, the colors of mourning. Beyond that, just make sure your gift is nicely wrapped and that you include a card. A gift bag is acceptable.
For a Colleague: Offer gifts only in a social setting. Don’t be in a rush; give the relationship a chance to develop.