Creating and maintaining a strong and healthy culture is difficult to attain and sustain, and is easily lost without constant diligence on the part of HRM and the organization's leaders. Missteps in business decisions, communications, policies, and programs lead to employee skepticism, morale issues, and ultimately, increased turnover. time, evolves stories, rituals, material symbols, and language. These shared values determine, in large part, what employees see and how they respond to their world.