In 1998, the company focused its efforts on growth and becoming the market leader in the natural health and beauty products space. To achieve this, the founders would need significant amounts of additional venture capital and a seasoned and respected management team. With the additional funds and talent, the firm sought to expand its business, improve the website’s infrastructure and technology, and promote the brand. In June, the company changed its name to MotherNature.com and closed their first round of venture financing for approximately $6.5 million. In October of 1998, Michael Barach joined MotherNature.com as the CEO. Barach, who holds graduate degrees from both Harvard Business School and Harvard Law School, was previously a partner at Bessemer Venture Partners and specialized in e-commerce.