Is looking the market does not lack self-centered regardless of the needs of customers and the external environment. It will innovate strategy, products, services, it is difficult to meet the needs of customers can directly target. Then the damage will happen as we see each other frequently in several businesses such as Kodak n the first stage, and over time it has developed technology to continuously make people turn to using a digital camera, but Kodak believes in the products and Insisting on producing the next. Eventually, the company failed that reflects Business know enough not to adapt themselves and not open to get new things. Were obsessed with success in the past and the present. Is business seats waiting to die in the case of Kodak Business model in the past is to sell the film, When the film was reduced from a status of necessity become outdated. the lifeline of company was shortened as well.